Julia Lundsten set up FINSK way back in 2004 and the label is known for it's innovation and architectural design. Lundsten's label has a bit of a cult following after Fashion Week collaborations with the likes of Basso & Brooke, with the black pony hair version of FINSK's wedges selling out in New York when they came out!
But there is much more to this fabulous footwear label than just eyecatching design. Each pair is handmade by artisans in Brazil from locally sourced materials and even the leather is eco-friendly, all leather pieces used are by-products and offcuts!
Being an intern at Beyond the Valley, gives me a lot of oppurtunities to socialize and netwerking within London with all kind of bloggers, fashion- and designlabels!
So I got a private invite for the FINSK secret sample sale. Yesterday evening I went to the TimeOut building, where they had their FINSK pop-up sample store. When I came in they checked if my name was on the list! ( whaha MY name on a list..!)
And I got a FINSK visitors pass so I could go to the second floor, to discover a real SHOE WALHALLA!
Really the whole FINSK collection was included in that room! From the first collection pieces untill the last stunning geometric wedge collection!
I met a few very cool people that are working for FINSK, also Danell B. she is a creative director.
We talked about FINSK, the label, and I told her about my life in London, and my part in the team @ BTV.
Danell was interested in me because I'm a Textile Design student, and maybe she could arrange a collaboration between me and FINSK sometime...!!! I mean ,if I make something in the future that really was FINSK-like or something ! So maybe there IS a chance for me to become something one day! ;)
She said that it was really good to netwerk and socialize with the right people in this world, and that I really fit in this town! That was a good thing to hear!
While I was craaaving for the new collection of FINSK, I decided not to buy any yet...the price was still tooo high...So I wait before I leave London, and buy a pair at BTV I think, they collaborate with FINSK so that's a big plus!
Below you see some snapshots from the sample sale, oh and I got that marvelous Lady Gaga picture from Danell B. when she was in London wearing FINSK to her Yoga lessons! How absolutely suberb!
* && Special invite!
* && Welcome to the SHOE walhalla!
* && the wedges are suberb!
* && I'm in love with this collection..!
Platform wedges have become one of you signatures as seen in of LFW SS11 Preview Issuewhy this particular shoe?
I think wedges in particular can be both comfortable and quite a statement. I try to design the FINSK wedges so they look graphic and constructive, rather than heavy, which wedges sometimes can appear. I'm working on a lot of other shapes too such as block high heels that again are designed with colours and lines to create an illusion of lightness although the shape is block and therfore gives the wearer more support than a super thin heel.
Another area we always work on is medium high heels which are probably the most difficult to get right, but since all of us at the FINSK studio need to be able to walk around but still want something with a heel and cool aesthetic, they have been our long time favourites. ---> Julia Lundsten FINSK
* && snapshot with Danell B and me!
* && stunnnnning!
* && Thnx to FINSK for a nice evening out!
Thnx to Jess and Danell for adding my blog link on the FINSK FB page!!!
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It's my dream shoes ! je les aimes tellements...
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